Monday, 29 June 2015

LBP 2015: Obaby's Contenders ❤

We're appealing to all Obaby Mums and Dads to pop some of our brand favourites a vote or two in this year's Loved by Parents awards! As well as being shortlisted for 'Best Family Brand' (Beyond excited!) and having 3 of ABC Design's products from their 2015 cutting edge collection in the running, our Obaby Chase and Zezu Multi Tandem have managed to be shortlisted in 3 categories each!

The Loved by Parents awards are determined by your votes, so why not spread the love by popping us a couple and sharing this with your friends and family? 

Obaby Chase 3 in 1


  • Best 3 Wheel Pushchair
  • Best Pushchair under £300
  • Best Travel System under £500
Let’s hope that the thrill of the Chase gets parents voting for our bold follow on from the popular Chase Pramette! With the same lovably lightweight frame as the pramette, the Chase 3 in 1 dares to be different, adding a splash of style with its bright and brilliant zigzag design, available in orange and lime. The main seat unit is suitable from six months and keeps baby cosy with a snuggly matching head hugger, fleece footmuff and shoulder pads. The Chase can be there with you from day one, with the optional addition of a striking zigzag carrycot for carrying tiny babies, and various compatibility options to give the model the versatility of a travel system. Add a creative pneumatic compact fold for mum and dads on the go and we think we have a recipe for success!

Obaby Zezu Multi Tandem


  • Best 3 Wheel Pushchair
  • Best Pushchair under £300
  • Best Travel System under £500
Our Zezu Multi Tandem is a go-to option for parents needing a stylish, adaptable and multifunctional answer to the modern pushchair. Balancing great design with oodles of thoughtful features, the Zezu cleverly meets the complex demands of growing families - transforming from a pram suitable from birth into a forward or rear facing stroller, with no need for an extra carrycot! The Zezu Multi also offers plenty of inventive solutions for those with double trouble, with a unique Multi Tandem Kit included in the package. This provides a toddler seat and ride on board, either of which can be built onto the rear of your Zezu to suit your family. With a super-convenient travel system option as well as a selection of clever features, the Zezu is there to help your family battle the every day!

Friday, 26 June 2015

LBP 2015: Vote for ABC Design! ❤

We’re flying high over at HQ! Loved by Parents have been spreading major magic and excitement across Obaby by short listing us for 16 awards this year! This is definitely an Obaby record, so to celebrate we’re going to talk you through our contestants in the running this year, starting today with our 3 ABC Design contenders, and why we (and hopefully parents everywhere) love them! 

The Loved by Parents winners are determined by your votes, so why not continue spreading the magic by popping us a couple and sharing this with your friends? Head to the voting form here!

ABC Design Takeoff


  • Best Lightweight Stroller
  • Best Innovative Stroller/Pushchair
  • Best Pushchair Design

ABC Design’s travel-friendly Takeoff is a cute and creative solution for modern parents on the move. Stylish and simple to use, the Takeoff folds down to a tiny minimum size in just two simple steps, ideal for fitting in the car boot or for family holidays. With the optional addition of an ABC Design 0+ Car Seat or adaptors for Maxi Cosi and Cybex models, the Takeoff can also become a super-smart travel system, a winner for carrying newborn babies. Safety and comfort are top of the list, with tonnes of fancy features for both parent and child, while striking handlebars and a sleek and compact shape make a strong visual impact, with four show-stopping colours available.

ABC Design Zoom Tandem


  • Best Double/Tandem
  • Best Double Stroller
  • Best Travel System over £500

Within the Zoom Tandem, ABC Design has come up with a winning formula. Take one remarkably lightweight frame made for two, and then combine it with a pair of smooth and ergonomically designed ABC Design seat units to create the brand’s fun and flexible double stroller. Next, throw in a range of alternative travel options; ABC Design’s cute and colourful range of newborn carrycots, Risus 0+ Car Seat or 0 + models from Maxi Cosi, Cybex and Britax with the use of handy adaptors, to create a versatile tandem ready to rise to any challenge. Perfect for growing families, the Zoom has won an array of awards for its unique adaptability, array of high quality features and style. With this year’s bright and bold selection of colours thrown in the mix, we’ve got high hopes!

ABC Design Cobra


  • Best 3 Wheel Pushchair
  • Best Pushchair over £300
  • Best Stroller

The ABC Design Cobra’s 3 wheels make the perfect pushchair partner for getting you and your little one around, meaning a smooth ride and maximum manoeuvrability in any environment. Utilising ABC Design’s engineering expertise; the Cobra combines a beautifully lightweight chassis with a snug and stylish seat unit suitable from 6 months, brimming with features to ensure your child is happy and safe from harm. The magic ability to switch from parent to world-facing is perfect for curious little explorers, while newborns are welcome too, with the addition of one of the brand’s sweet and colourful carrycots. Finally, options for an ABC Design 0+ Risus Car Seat or Maxi Cosi, Britax and Cybex models (with the use of adaptors) can provide parents with a tot-friendly travel system. Safe to say that the Cobra is ready for anything!

Thursday, 18 June 2015

LBP Awards: Vote for Obaby ❤

We were more than over the moon to discover that we had been shortlisted for the prestigious 'Best Family Brand' accolade at the Loved by Parents Awards 2015! The Loved by Parents final verdict is decided by the people that matter to us the most, and that’s you guys – the people who we design and produce our collections for and whose lives we aim to enhance with baby items of great quality, style and value.

Over the past decade, Obaby have grown to become one of the most unique and versatile suppliers within the industry, offering parents an endless choice of nursery goods, covering baby from travel to bedtime and beyond! We believe that our brand has successfully filled a gap in the market by thoughtfully considering families and how to enrich their lives through their tots earliest years, and applying these ideas to a large selection of different areas. Then, by balancing our comprehensive range with affordable prices and a super duper 5 year guarantee, we have provided a go-to brand that parents can rely on.

As one of Obaby's super-special blog explorers, you've already shown us some love by turning up here! Maybe you've bought an Obaby product in the past for your little one or for a family member? Or perhaps our bright and bold collections have caught your eye and you want to know more? If any of this is true then you must think we're a good bunch, so why not make our day, week and even year by popping us an online vote and sharing with your family and friends too!

Click here or on the 'VOTE NOW!' button to the right to head across to the Loved by Parents voting form. Quickly add your full name and email address to the form. When asked for the category you will need to input 'Best Family Brand' and when asked to enter the full name of the company just type in 'OBABY'. It's easy peasy!

Thursday, 11 June 2015

Jo Frost & ABC Design

The award-winning ABC Design Zoom Tandem has been featured in this month's issue 'At Home Parenting', which has been edited by none other than everyone's favourite super nanny, Jo Frost! And it's a double whammy, as ABC Design's creative Takeoff Stroller has also appeared in a Jo Frost easy guide to pushchairs too. Pick up your copy today from newsstands across the UK!

To see the Zoom's double page spread bigger, click here!

The ABC Design Takeoff pictured on the right, in Jo Frost's 'Easy Guide to Prams'. To see this bigger, click here!